20 large-format stores (15,000–20,000 m²), each doubling as a regional hub. Fast‑Track ready. NZ‑owned. Built for competition, energy resilience, and community outcomes.
We are establishing a New Zealand–owned, next-generation supermarket chain — a network of 20 regional hubs co-located with National Malls where strategic. Each hub supplies local retailers, cafés, dairies and delivery providers directly, eliminating national warehouses and reducing food miles.
Supermarkets unlock the consent. Malls create the profit. Our supermarket chain qualifies as nationally significant commercial infrastructure, activating the Fast-Track Approvals Amendment (FTAA “Express Lane”) for simultaneous multi-site consenting.
This dual-layer model aligns policy, planning and profit — supermarkets drive eligibility, malls deliver financial sustainability, and both advance New Zealand’s cost-of-living objectives.
Layer 1
Operate near break-even to win the price war and public trust. Each hub serves local retailers and delivery providers directly.
Layer 2
Primary profit centres through rental yield, traffic, energy integration and services. Mall income cross-subsidises groceries, enabling a national low-price model.
Nine mall-anchored and eleven stand-alone or co-located with big-box retailers. Centrally located within regional catchments to minimise travel distances and emissions.
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Each site is a low‑carbon energy hub: rooftop solar with batteries, free EV charging, refrigeration heat‑recovery for mall HVAC and water heating, and all‑electric local fleets.
Direct delivery to stores. No central warehouse. Dedicated shelves and stalls for regional suppliers inside every supermarket and mall.
We work with local producers, growers, and startups to bring regional flavour to every hub.
If you’re a supplier, let’s talk.
Our programme qualifies under nationally significant commercial infrastructure: national economic benefit, competition and affordability, energy integration, job creation, and regional development. We will submit an Expression of Interest to the Ministry for the Environment and engage EECA, MBIE, and Treasury for aligned outcomes.
| Feature | Our Chain | Duopoly |
|---|---|---|
| Store Count | ~20 regional hubs | ~380 small sites |
| Operating Hours | 24 hours | 12–16 hours |
| Logistics | Direct supplier delivery | Centralised warehouses |
| Pricing | Uniform nationwide | Variable by region |
| Range | 100,000+ lines | ~25,000 lines |
| Energy | Solar + free EV | Grid electricity |
| Community Role | Mall anchor + hub | Stand-alone retail |
| Ownership | NZ-owned | Offshore-owned |
If you are a landowner, supplier, tenant, investor, council officer, or policy partner, we’d love to hear from you.
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